Saturday, May 23, 2020

Darkness In The Diary Of Anne Frank - Free Essay Example

Sample details Pages: 7 Words: 1992 Downloads: 2 Date added: 2019/05/06 Category History Essay Level High school Topics: Anne Frank Essay Did you like this example? Humanity, Perfectly Flawed Beings. We, humans, are ignorantly foolish creatures. In the ending of Some Like It Hot, Osgood says, Well, nobodys perfect! (Philip). Just like Osgood does with Jerry, we constantly try to prove to ourselves and others that we are merely flawed and that we are ultimately good, Yet time and time again we act incoherently and do wrong to others and ourselves. Don’t waste time! Our writers will create an original "Darkness In The Diary Of Anne Frank" essay for you Create order How many times have we lied to people we know and love just because it was easier? Far too many times have we justified our wrongdoings as merely small mistakes, or that we didnt mean to, or that others have done much worse. But these justifications are exactly what makes us flawed in the first place. The inability to see our mistakes and learn from them allows us to repeat them time and time again. Some of us have done worse than others, but we are all inherently flawed and imperfect. We all make mistakes, and we all hurt other people in one way or another. As previously mentioned, everyone has does something, for lack of a better word, bad. It doesnt matter if its a little kid or a grown adult who claims to be a saint, everybody has done wrong things in your life. Many of them may seem small and inconsequential to most people, but they are still inherently wrong. Examples of such day to day flaws humans make can actually be located in the acclaimed play, The Diary of Anne Frank. While the play itself tackles themes of humanity and goodness in the world in the midst of an evil situation, the people in the play themselves do simple average wrongs, that is as previously mentioned, still wrong. On page 536 of the play after Anne just had an argument with her mother she tells her father, I love you, Father. I dont love anyone but you, Its true. Ive been thinking about it for a long time. Youre the only one I love . . . (Goodrich and Hackett). Even though Anne does retract this statement, the fact that she said this and thought this meant that a part of her really did feel this horrible feeling. She says something wrong but tries to justify it by saying she loves her father. The casualness of how she said it infers that Anne thinks nothing of what she said. Annes mother meant nothing to her at that moment. A small mistake, still a very bad one. There are many contemporary works that exhibit the same kind of trifle of a mistake Anne makes. A great piece of contemporary work that deals with themes previously mentioned is Eternal Sunshine of the Spotless Mind. In Eternal Sunshine of the Spotless Mind the main characters, Joel Barish and Clementine Kruczynski, though both have feelings and love one another cant help but do wrong to each other. Clementine is impulsive and goes out to get drunk with other men and leaves Joel alone. In the process, while Joel, timid as he is, sulks and becomes bitter and naggs/puts her down for acting like a whore. At the end of the film, the couple has one final conversation before saying goodbye to one another in Montauk. The conversation goes as follows, Clementine: Im not a concept, Joel. Im just a f*$%#-up girl who is looking for my own peace of mind. Im not perfect. Joel Barish: I cant see anything I dont like about you. Clementine Kruczynski: But you will, you will think of things and Ill get bored with you and feel trapped because thats what happens with me. Joel Barish: Okay. Clementine Kruczynski: Okay. (Charlie Kaufman). The two understand that it doesnt matter how much they love each other, in the end, they will lose interest and end up hurting one another. Whether it be Joel offending Clementine or Clementine cheating in Joel, their mistakes and flaws destroy their entire relationship. They instead break it off then, to stop the pain of having to tear each other apart. Overall, no matter how good of a person or how hard and how much you feel you can become better, you will always have your flaws, and they can end up destroying you. While people are naturally flawed, corruption through power exposes ones faults and allows them to be able to use that power for their own benefit. This corruption allows a person to do unspeakable horrors to his/her fellow man. It takes a persons faults to the extremes instead of day to day average faults. As Lord Acton stated, Power tends to corrupt; absolute power corrupts absolutely. There are many such examples of corruption due to power being rampant among human beings. A few such examples can be found once again, in the beloved play, The Diary of Anne Frank. In The Diary of Anne Frank, there is a myriad of situations where the darkness and corruption of humanity can be observed. The most prominent observation of this evil in the diary and arguably real life as well would be the Nazis. The Nazis, as most people know are probably the most infamous political organization because of the atrocities they committed against the Jewish people as well as other minorities. In the diary, Anne talks of how the Nazis took over Holland and how it affected her life just for being born Jewish. Anne states, Things went well for us until nineteen forty. Then the war came . . . then things got very bad for the Jews, you could not do this and you could not do that. They forced Father out of his business. We had to wear yellow stars. I couldnt go to a Dutch school anymore. I couldnt go to the movies, or ride in an automobile, or even on a streetcar, and a million other things . . . (Goodrich and Hackett, 514). The fact that children were not allowed to even g o to a school is proof enough that humans are flawed, but it is due to the power that the fascists have that allows them to proclaim and permit such malicious and disdainful laws. The Nazis had the power to do what they wanted in Holland. They had a dangerous ideology and a massive amount of support, who would dare attempt to challenge them. Alternatively, an even worse observation of such corruption is present in one of the largest organizations in the world right now, the Catholic Church. Just like the Nazis, the Catholic Church has and continues to use their power and influence to hide and carry out wicked acts. Almost every well-read person by now would know that the Catholic Church have protected priests who have been known to have molested and sexually abused children. A recent article by 6abc.com reveals that about 1,000 children, have been molested by priests in Pennsylvania alone. The article states, Those children are among the victims of roughly 300 Roman Catholic priests in Pennsylvania who molested more than 1,000 children and possibly many more . . . (Levy). Despite some institutional reform, individual leaders of the church have largely escaped public accountability, the grand jury wrote in the roughly 900-page report. Priests were raping little boys and girls, and the men of God who were responsible for them not only did nothing; they hid it all. (Levy). There are 1.2 billion Catholics in the world. These people put their faith on their religious leaders, leaders who lie and abuse their power to protect monsters like themselves. Leaders who proclaim to be acting by the will of God. Those priests were in a position of power that allowed to manipulate those children. They acted under the supervision of people they knew would protect them when the time came. Ultimately the flaws of human beings are prevalent among all positions of people in society. Especially positions of power, for those positions of allow people to act upon their flaws and while some overcome their flaws, others expose them and use them to hurt others. They make their flaws, themselves. Everyone has their flaws, and many people claim that while these flaws exist and people make mistakes, those mistakes ultimately make us better and help us to progress forward. This can be observed in the arguably best video game of 2018, Red Dead Redemption 2. In Red Dead Redemption 2, the MC (the main character) Arthur Morgan starts as a cold-blooded killer but eventually becomes a better person. His best friend John Marston is the only one among his friends that has a family and is the only good man among his gang. In the penultimate chapter of the game, Arthur Morgan lays down dying. He sacrifices his life for John so that he could start anew with his family again and live a proper and simple life. He was only barely able to get his finals words out to his enemies (Dutch Micah). Micah: Come on Dutch . . . lets go, buddy. We made it. We won, come on. Arthur: John made it, hes the only one. Rest of us . . . no. But . . . I tried . . . in the end. I did. (He crawls to the edge of t he cave and watches the sunset as he dies.) (Santosx07). Arthur until the halfway point of the game was a hardened gunslinger. He had killed innocents and hurt people who didnt deserve it and he paid for it in the end. But before he dies he gets his redemption by becoming a better man. Arthur changed and did good on his mistakes, his didnt let his flaws ruin him. He changed his life around for the better, he started helping people he had wronged and even sacrificed his life for a friend. However even though his example proves of that people can be good, but humans are still inherently flawed and make mistakes that destroy the lives of many. Take for instance the anti-hero, Walter White AKA Heisenberg, of the tv show Breaking Bad. In Breaking Bad, Walter White becomes what is basically the antithesis of Arthur Morgan. He goes from cooking blue crystal meth to make money to provide for his family, to cooking blue crystal meth to make money for his empire. This turn is especially found in the 5th season of the show, in the episode buyout Walter states, Jesse, you asked me if I was in the meth business or the money business. Neither. Im in the empire business. (Quotes from Breaking Bad: Buyout.). Walter up until this point had been justifying his cooking of meth as a means for his family to survive after he dies. But he doesnt even attempt to justify what he does anymore and understands that he is no longer father, husband, and chemistry teacher Walter White, he is now H eisenberg, meth cooker, criminal, and murderer. Later in the show, he ends up destroying everything he loves and built up. He lets his flaws and wrong choices ruin not only him but his family and friends as well. Ultimately while there are situations and people who overcome their flaws and make themselves better, people are still flawed godawful, and sometimes their mistakes can ruin everything in a persons life. Humans are the perfect example of a race that could be great but are just mediocre. So many times could we have acted better and progressed further than we have today. Our flaws and mistakes weigh us down, destroy opportunities and lives, and allows rape, murder, crime, and corruption to spread. The irony of it all is that we do have the ability to do progress further and act more responsibly as a people, its just that hypocrisy and our human nature prevents us from doing it, were all just the same flawed individuals at the end of the day. Which is why we need to start collectively attempting to not only be a better people, but start small and become a collectively better person, and only then can we go further than we have ever gone before.

Monday, May 18, 2020

Consumer Decision Making Process Essay - 1449 Words

Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision†¦show more content†¦The extent of the information search is typically related to the cost of the product and the consumer’s prior knowledge and experience with the product and/or product category. This is the process where the consumer will develop their purchase set, or group of products that they will consider purchasing. If a consumer is considering the purchase of a pick-up truck, at this stage they will collect information and research automobile manufacturers and their trucks. However, the information search may be less extensive when the consumer considers purchasing less-expensive or daily-use items. Marketers can significantly impact the decision process by providing product information. Detailed product information, available product features/attributes and benefits may satisfy potential consumers need for information. Marketing at this step allows companies to â€Å"toot their own horn† to a degree and explain the advantages of their product. In some instances, companies compare their product to competing products to help the consumer realize that their product is clearly superior to its competitors. One consideration is that comparison information maybe misinterpreted or may confuse potential consumers. If this happens, the potential consumer might mistake the competingShow MoreRelatedThe Consumer Decision Making Process1706 Words   |  7 Pagesuse a lot of strategies to make the consumer purchase their brand over various other competitors. But what is it exactly that happens inside the head of the ‘king’ that the marketers are always so interested in? What process does a consumer follow towards making a purchase that reduces the level of his cognitive dissonance? Let’s have a look. Need Recognition This is the first stage of the consumer decision making process (Solomon et al 2010), when a consumer recognises that there is a differenceRead MoreThe Decision Making Process Of Consumers Essay1679 Words   |  7 PagesIntroduction One of the important objective of marketers is to identify and understand the purchase decision maker. Understanding them helps the marketers in various fields from product manufacturing process to developing a good marketing strategy. The focus of the review of the research is to understand the decision making process by focussing on family buying decision or role of gender in family buying decision. Over the last few years, the pattern of family has changed a lot. Changing are occurring inRead MoreConsumer Decision Making Process1577 Words   |  7 PagesThis piece of work is about consumer behavior on electric vehicle which included the five stages of consumer decision making process such as Need Recognition, Information Search, Evaluation on Alternative, Purchase Decision, and Post-purchase decision. Lastly, the five different concepts which made up by social cultural factors and individual factors. 2.0 Five Stages of Consumer Decision Making Process 2.1 Need Recognition A problem is recognized when consumer found out a difference betweenRead MoreConsumer Decision Making Process2329 Words   |  10 Pages2Extensive problem solving and perception 3 2.3 Consumers accept satisfactory decision 3 2.4 Motivation 3 2.5 Physiological field 4 2.6 Implication for marketers 4 3 Passive view 4 3.1 Characteristics 4 3.2 Arguments 4 4. Emotional view 5 4. 1 Characteristics 5 4.2 Consumer decision making process 5 4.3 Offers for emotional view 5 4.4 Implication 5 4.5 Effective Communication 5 5. Cognitive view 6 5.1 Characteristics and decision making 6 5.2 Relevance 6 5.3 Cross-cultureRead MoreThe Consumer Decision Making Process2218 Words   |  9 PagesFIGURE 2.4 Consumer future decision-making process (Fotis, 2015; Moutinho, 1987) The value of influence is also a crucial element in understanding consumer purchase decision. Brown and Hayes (2008) interpret influence as ‘the action of creating a conductive environment which shapes other consumers’ perspective on a particular matter’ and ‘the ability to alter a person, item or route’. A book published by James Duesenberry in 1949, who is the first to embrace the term â€Å"consumer behaviour†, focusingRead MoreConsumer Decision Making Process2217 Words   |  9 PagesINTRODUCTION We all have to make choices. One of those most important decisions made in our life are based on the market - buying goods. No one buy goods unless they have a problem, a need or a want. The Consumer Decision Making Model can be applied with any economics decision you have to make. The goal in creating this model was to analyze how individuals sort through facts and influences to make decisions that are logical and consistent for them. Think like an economist with this convenient toolRead MoreThe Consumer Decision Making Process1923 Words   |  8 PagesIntroduction Consumer behaviour examines how individuals acquire, use and dispose of company offerings (Noel 2009). Acquiring a product or service is not the only consideration of consumer behaviour but the various stages and processes before these offerings are bought. In this essay I will be analysing a television purchase I made from Argos using the consumer decision making process and concluding with a justification in the context on consumer decision-making process. The consumer decision-making processRead MoreThe Decision Making Process Of The Consumer1950 Words   |  8 Pagesstates that each person seeks to maximize their own gains. Putting that in context with a low self-control, one can identify that an offer should be fair since the key demographic might reject an unfair offer out of altruism. The decision making process of the consumer is a quick and intuitive one [See Appendix A]. In order to start advertising a change needs to happen in the eating habits. The strategy is to spread the word, create a buzz and sell an experience. In order to spread the word aboutRead MoreConsumer Behaviour And Decision Making Process Essay1264 Words   |  6 Pagesliterature based on the order of the objectives. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. 2.2. Theoretical review While consumers/buyers have existed for thousands of years, consumer behaviour research really began after World War II. It was established as a unique field of study during the 1960s (Engel, BlackwellRead MoreAnalysis of Consumer Decision Making Process1581 Words   |  7 PagesIntroduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the  cognitive process  of selecting a course of action from among multiple options. As a consumer, I find that

Tuesday, May 12, 2020

Globalization and Sustainable Development Essay - 1981 Words

Over the past few decades there have been discourses both in favor and against Globalization’s capacity to guarantee a sustainable future. Authors attest societies and businesses’ inability to account for ecological and environmental limits when dealing with economic growth, examples of this are some of the traditional business metrics used by most global companies, and nations’ measure of wealth (GDP); both sides heavily resting on economic factors, fail to account for societal and environmental concerns (Byrnea Gloverb, 2002). Other researchers point at the intensive use of resources, especially by global corporations; such as the increasing and careless consumption of fossil fuels, water, precious metals, etc. leading to a rise in GHG†¦show more content†¦These interrelationships are especially volatile in business settings (Toscano, 2003) This paper will deal with Globalization’s environmental, social and economic implications, (with a focus on global sourcing, supply chains and CSR) for business managers and will identify and evaluate company specific best practices. Business implications The issue of Globalization and sustainable development brings to the table a whole new set of business risks. Managers of global enterprises need to be able to fully understand and cope with these risks. According to Christopher et. al (2011) paper, organizations with global supply chains must deal with 5 different categories of risk: supply risk, process risk, demand risk, control risk and environmental risk (see Exhibit 1) other similar categorization further develops the environmental risk into: policy risk, resource risk, macro risk (Manuj Mentzer, 2008). Failing to appropriately manage these risks may lead to: a loss in firm’s credibility and legitimacy, discords between the firm and its stakeholders and others (Cousins, Lamming, Bowen, 2004) Due to the nature of this paper we will only concern ourselves with the fifth and last risk; environmental risk i.e. cultural differences, negative impact on sustainability and CSR and increase in policies and regulations. Examples of these maybe: quota restrictions, cap and trade, unanticipated resource requirements, tax penalizations among others. (Christopher,Show MoreRelatedSustainable Development and Globalization Are Two Popular Concept with Respect to Present Context. Is Globalization Is a Threat for Sustainable Development ?1031 Words   |  5 PagesSustainable development  is a pattern of resource use that aims to meet human needs while preserving the  environment  so that these needs can be met not only in the present, but also for future generations. [pic] A representation of sustainability showing how both economy and society are constrained by environmental limits [pic] Scheme of sustainable development: at the confluence of three constituent parts â€Å"Let’s see the three overlapping circles: one representing environmental needs,Read MoreEssay about Canada: Globalization and Sustainable Development1486 Words   |  6 Pagesoccurrence of globalization, sustainable development, and the ecological footprint are all seemingly connected in today’s environmental capacities. To further understand these environmental processes, one must divulge into these individual environmental concepts to properly understand their facilitations. Furthermore, according to professor Vamvakas â€Å"a major theme of Sustainable development is the alternative to the destruction of the world environment by the economic imperative of globalization† (VamvakasRead MoreStrategies on Sustainable Development of Chinese Hotels Under the Globalization2323 Words   |  10 PagesStrategies on Sustainable Development of Chinese Hotels under the Globalization Abstract This paper discusses the strategies on the sustainable development of Chinese hotels under the globalization. These strategies will be based on environment, technology and service quality. To speed up the development of Chinese hotel industry and to keep it more healthy and sustainable, the environment factor seems to be particularly important. Nowadays, it really becomes a trend that more and more consumersRead MoreGlobalization is a World Where More Nations are Interdependent on Each Other741 Words   |  3 PagesAccording to Anthony Giddens, globalization refers to the fact that people are increasingly living in one world where various nation, group and individual are becoming more and more interdependent of each others. Usually globalization is often portray as a economic phenomenon where the transnational corporations(TNCs) whose operations are so massive that it stretches across national borders at the same time influencing economic activities and labor markets. However globa lization is not just driven by economicRead MoreSustainable Prosperity Essay1090 Words   |  5 Pagesthe core values that underpin sustainable development - interdependence, empathy, equity, personal responsibility and intergenerational justice - are the only foundation upon which any viable vision of a better world can possibly be constructed.† Jonathon Porritt Globalization and sustainability are forces that are in constant competition. In this global game there emerges a clear victor and an inevitable loss. As a political, social, and economic force, globalization has expanded to encompass ourRead MoreWhat Can Raise Awareness Of Sustainable Consumption Of Textiles For College Students1637 Words   |  7 Pagesattempt to address the question of what could raise awareness of sustainable consumption of textiles for college students. Consumers should all be aware of how they can conserve the environment by preserving clothing which is a concept that many people have not acknowledged. This study is imperative to make this knowledgeable to pop culture and the developing generation consumers to settle all perceptions of sustainability. Sustainable fashion, also known as eco fashion, is the use of resources toRead MoreGlobalization : The World And Created Unity Out Of Great Diversity Essay1542 Words   |  7 PagesFor centuries, globalization has increasingly knitted   together the world and created unity out of great diversity. Coca Cola, Disney and McDonald’s symbolize the process, along with Sony, Shell Oil and IBM. They are products known and consumed from Ulan Bator to Little Rock - and also powerful companies that drive globalization forward, creating new laws, new business practices, new ways to eat and drink, new hopes and dreams. Optimists look forward to a global village, linked together by the InternetRead MoreThe Impact Of Globalization On Public Health1208 Words   |  5 Pagesissue of globalization and its impact on the development of the global health situation has generated much controversy. Some believe that health has gained from the phenomenon of globalization some of the general benefits that have helped to improve the overall state of global health, while others have differed in this regard in that globalization has been a challenge in advancing the level of public health. Some studies and statistics ind icate that globalization and the areas of globalization, suchRead MoreEffects Of Globalization On Cities In Asia1278 Words   |  6 PagesThree Case Studies on the Effects of Globalization on Cities in Asia Today two massive trends can be seen in the development of the world: the process of rapid urbanization, and the process of globalization. The two seem to go hand in hand. The 40 largest mega-regions produce two-thirds of global economic output and 90 percent of global global innovation, while housing just 18 percent of the world’s population. For those reasons urbanization and globalization trends keep rising at a pace that theRead MoreEconomic Globalization And The Global Economy972 Words   |  4 PagesSince the development of the Internet and other communication sharing technology, the push for free trade agreements, and the sustaining of a prolonged period of international peace, globalization has rapidly taken over political discourse and dealings. The emphasis, in recent decades, has been towards economic globalization with the push for international stock exchanges, and the development of the International Monetary Fund (IMF), the World Bank, and the World Trade Organ ization (WTO). Economic

Wednesday, May 6, 2020

Heroes in the Bible - 763 Words

Thinking about the idea of heroes today tends to conjure images created by films such as The Avengers, The Fantastic 4, or Spider-Man. Indeed, since childhood we learn that these are heroes. They are the ones who are not only better than the rest of humanity in some way (usually physical), but who also use these strengths to help those around them. Although few people today think of the Bible in terms of the heroism concept we grew up with, the Old Testament contains some tales of heroes that can still teach people much today. Although they are long gone from this earth, these heroes still help those who read and learn about them in ways such as obtaining solutions to problems, working on their relationships with others, and in their relationship with God. This is also true of Samson, the Old Testament hero whose love for a woman meant his death, but whose love for God enabled him to perform his final heroic act. Driscoll (2012) describes Samson as the last and most famous of the Jud ges who presided over Israel. He was born during the forty years of Israels delivery to the Philistines as a result of abandoning God. His first special trait was that he was somewhat of a miracle, being born to a barren woman in the tribe of Dan. An angel appeared to let her know that he would deliver Israel from the Philistines. So Samsons fate as hero to his people was decided already before he was even conceived. Like many superheroes today, however, it is not the gifts thatShow MoreRelatedWhy Heroes And She Roes Should Be Celebrated970 Words   |  4 Pages â€Å"Why heroes and she-roes should be celebrated† To date, the impact of heroes and she-roes is highly significant (Campbell Zimbardo, 2007). Periodically, a nation can be discerned by memories from the past due to the fact that it is through such a means, a new nation can be built. These few individuals have contributed immensely in one way or the other to a society’s heritage owing to their notable virtuosity and exceptional accomplishments. However,Read MoreBible vs. Mythology994 Words   |  4 Pages Bible vs. Myth There are many similarities and differences between Greek Mythology and The Bible. Whether it’s the creation of man and women, or the universe, stories have been told throughout time and some can be alike and others completely different. There are people that have gathered, translated and recorded all of these events for us now to learn about. Whether a person believes it is true or not is up to them but if a God is real how come the stories between these two different beliefsRead More Creation, Flood and the Hero in Epic of Gilgamesh and Book of Genesis of the Christian Bible1020 Words   |  5 PagesCreation, Flood and the Hero in Gilgamesh and the Bible    The Epic of Gilgamesh compares to the Bible in many different ways. The epic has a different perspective than the Bible does. This paper is a contrast and comparison between the two books. The three main points of this paper will be the Creation, Flood and the Hero.    The way these two books start out is creation. This is the first similarity that we can state. God created man out of the earth, â€Å"In the beginning God createdRead MoreThe Bible And The Odyssey1662 Words   |  7 PagesStgevens Essay 1 In the Hebrew Bible and The Odyssey there are heroic figures that play an important role through out each of the books. These heroic figures from the Bible and The Odyssey have many similarities and differences that reflect the different cultures they are from. These heroes are called upon by greater beings, such as gods, to complete difficult journeys and or tasks that the god has made them destined to complete. Each of these legendary heroes demonstrates a particular culture’sRead MoreHeroes Are Not Born Heroes1259 Words   |  6 Pagesundergone great danger or difficulty† (Webster’s Pocket Dictionary, â€Å"hero 3†). Heroes are not born heroes. Yes, everyone is born with the ability to become a hero, but in time, they may or may not become one. In our society, heroes are greatly acclaimed in the media. Whenever some person takes a bullet for a loved one or save a child from a burning building, there is a huge deal made about it, and they become known a s heroes. But a person does not have to physically save someone’s life to be a hero.Read MoreChristianinty in Beowulf686 Words   |  3 Pagessecures victories in vicious fights with baneful creatures. A religious presence – of both Christian and Pagan beliefs – seems to be steadfast, all through Beowulf’s battles; on the account of these battles, readers can infer that even the strongest heroes need spiritual assistance or motivation to succeed. During the period of Beowulf‘s conception, pagan practices were prominent. The pagan society believed in the idea of fame: the society did not believe in the concept of the afterlife, so theRead MoreThe Issue Of Homosexuality And Homosexuality991 Words   |  4 Pagesthreatened by homosexuality. The problem isn’t about gay people; the problem is about the attitude towards gay people. People think that all gays are Hannibal Lecters. But gay people are sons and daughter, politicians and doctors, American heroes and daughters of American Heroes† (â€Å"Stacy†). In recent years, sexuality, specifically homosexuality, has become a large issue in America. Not to say that homosexuality is something relatively new, considering it was first noticed in the early twentieth century. AfterRead More Defining Heroism - What Makes a True Hero? Essay857 Words   |  4 Pages Heroes, despite their extraneous characteristics, have very similar values to the people that follow them. This point of view can best be explained using three key points of focus. These points are as follows: The similarity of a higher guidance in times of need, the similarity of the code of honor that they live by, and the fact that no matter who the hero is, he or she is under pressure to be a successful role model.   Ã‚  Ã‚  Ã‚  Ã‚  The similarity of higher guidance in times of need is the easiestRead MoreHonor, Glory, Legacy Of The Iliad1735 Words   |  7 Pageshighest regard, and the worldview that honor and glory are the most important things in life is strongly depicted by Homer throughout The Iliad. The Judeo-Christian worldview depicted in the Old Testament of the Bible contrastingly teaches that all honor and glory belong to God. The heroes of the Old Testament did not attempt to secure the honor and glory of their actions and deeds for themselves, rather they gave it to God. The Greeks, however, saw gaining and maintaining personal honor and gloryRead MoreThe Medici; Heroes of the Rennaissance988 Words   |  4 PagesThe Medici; Heroes of the Renaissance In the year 2004, PBS broadcasted the series, â€Å"Medici; Godfathers of the Renaissance†. This four-part documentary, in attempt to gain viewer interest, compared the Medici to the mobsters found in Francis Ford’s â€Å"The Godfather†. The relation of the Medici to Italian mobsters in the PBS Medici series is in no way accurate, for they were not villains of the renaissance, but heroes. The Medici were very connected with the church, and used their extensive

Cellular Adaptation Free Essays

In cell biology and Pathophysiology, cellular adaptation refers to changes made by a cell in response to adverse environmental changes. [1] The adaptation may be physiologic(al) (normal) or pathologic(al) (abnormal). Five major types of adaptation include atrophy, hypertrophy, hyperplasia, dysplasia, and metaplasia. We will write a custom essay sample on Cellular Adaptation or any similar topic only for you Order Now Atrophy is a decrease in cell size. If enough cells in an organ atrophy the entire organ will decrease in size. Thymus atrophy during early human development (childhood) is an example of physiologic atrophy. Skeletal muscle atrophy is a common pathologic adaptation to skeletal muscle disuse (commonly called â€Å"disuse atrophy). Tissue and organs especially susceptible to atrophy include skeletal muscle, cardiac muscle, secondary sex organs, and the brain. Hypertrophy is an increase in cell size. If enough cells of an organ hypertrophy so will the whole organ. The heart and kidneys have increased susceptibility to hypertrophy. Hypertrophy involves an increase in intracellular protein rather than cytosol (intracellular fluid). Hypertrophy may be caused by mechanical signals (e. g. , stretch) or trophic signals (e. g. , growth factors). An example of physiologic hypertrophy is in skeletal muscle with sustained weight bearing exercise. An example of pathologic hypertrophy is in cardiac muscle as a result of hypertension. Hyperplasia is an increase in the number of cells. It is the result of increased cell mitosis, or division. The two types of physiologic hyperplasia are compensatory and hormonal. Compensatory hyperplasia permits tissue and organ regeneration. It is common in epithelial cells of the epidermis and intestine, liver hepatocytes, bone marrow cells, and fibroblasts. It occurs to a lesser extent in bone, cartilage, and smooth muscle cells. Hormonal hyperplasia occurs mainly in organs that depend on estrogen. For example, the estrogen-dependent uterine cells undergo hyperplasia and hypertrophy following pregnancy. Pathologic hyperplasia is an abnormal increase in cell division. A common pathologic hyperplasia in women occurs in the endometrium and is called endometriosis. Dysplasia refers generally to abnormal changes in cellular shape, size, and/or organization. Dysplasia is not considered a true adaptation; rather, it is thought to be related to hyperplasia and is sometimes called â€Å"atypical hyperplasia. † Tissues prone to dysplasia include cervical and respiratory epithelia. Dysplasia often occurs in the vicinity of cancerous cells, and it may be involved in the development of breast cancer. Metaplasia occurs when a differentiated cell of a certain type is replaced by another cell type, which may be less differentiated. It is a reversible process thought to be caused by stem cell reprogramming. Stem cells are found in epithelia and embryonic mesenchyme of connective tissue. A prominent example of metaplasia involves the changes associated with the respiratory tract in response to inhalation of irritants, such as smog or smoke. The bronchial cells convert from mucus-secreting, ciliated, columnar epithelium to non-ciliated, squamous epithelium incapable of secreting mucus. These transformed cells may become dysplasic or cancerous if the stimulus (e. g. , cigarette smoking) is not removed. How to cite Cellular Adaptation, Papers

Financial Analysis Cirrus Networks

Question: Discuss about the Financial Analysis Cirrus Networks. Answer: Introduction This report is depended upon to perform the financial analysis Cirrus Networks Holdings Limited. To perform the analysis, the financial pronouncements of the company were checked on and an analysis was appeared for every individual part of the financial clarifications. The analysis undertaken will analyze companys statement of financial position and statement of financial performance to assess the companys performance and current financial position. Cirrus networks limited is a network and IT service provider operating Australia. Companys operations include setting up, managing and maintaining IT structures for its clients. Financial Analysis Current resources Current resources of a company are the inclinations that are held for near one year. These favorable circumstances will either be designed off or stop to be useful inside 1 year. These purposes of interest are normally utilized for standard operations and orderly capital necessities. These favorable position similarly extra company's working capital necessities. In 2014, the company had current resources worth 1,360,000. This would suggest that company had sufficient current focal centers for resource its controlled operations and manage its short term cash stream needs. Regardless it should be seen that these inclinations were twice reliably prior so it would be endorse that company should manage its currents resources more profitably. In 2015, the company had current resources worth 5,481,914. This would recommend that company had satisfactory current motivations behind excitement for resource its dependably operations and manage its short term cash stream needs. In any case it should be seen that these favorable circumstances were 33% a year prior so it would be prescribe that company should manage its currents resources more appropriately. Noncurrent resources Resources are portrayed by the IASB as the points of interest controlled and controlled by the substance, for which a satisfactory acknowledged was paid, it is likely that future monetary reasons for interest will stream to the entity and such future financial favorable circumstances could be measured consistently. Non Current resources are those focal centers that have important proximity of more than 12 years and the substance wishes to hold it for such period. Non-current resources are otherwise called theories, as their complete monetary worth is not comprehended in one financial year. It should be seen that the idea paid for non-current cost is advanced rather than being expensed out. This incorporates company would spread the total cost among the total supportive years in which the motivation behind slant will be utilized rather than the year as a part of which it is acquired. In 2014, the company had non-current resources worth 4,790,661. This would prescribe that company had satisfactory non-current motivations behind eagerness for resource its whole game plan capital necessities and manage its whole course of action cash stream needs. Regardless it should be seen that these favorable circumstances were more evident a year back so it would be recommend that company should manage its non-currents resources more beneficially. In 2015, the company had non-current resources worth 50,000. This would propose that company had lacking non-current resources for resource its whole game plan capital essentials and manage its whole game plan cash stream needs. Despite it should be seen that these slants were fundamentally more noteworthy a year prior so it would be prescribe that company should take sincere measures in order to manage its non-currents resources more successfully. Current liabilities Current liabilities are an organization's commitments or duties that are normal inside one year, showing up on the organization's monetary record and incorporate transient commitment, creditor liabilities, gathered liabilities and particular commitments. On an extraordinarily crucial level, these are bills that are a consequent result of change supervisor and suppliers inside a brief time range. Routinely, organizations pull back or exchange current resources out requesting to pay their current liabilities. In 2014, the company had current liabilities worth 179,928. This would endorse that company had a principal number of financial commitments that would be ought to have been settled. Regardless it should be seen that these liabilities were twice reliably back so it would be recommend that company should continue manage its currents liabilities proficiently. In 2015, the company had current liabilities worth 6,336,111. This would recommend that company had a fundamental number of financial commitments that would be ought to have been settled. In any case it should be seen that these liabilities were less a year prior if consider so it would be recommend that company should carry essential measures manage its currents liabilities proficiently Noncurrent liabilities Non current liabilities are the company's financial commitments that are not required to be settled with the current financial year. The investors of the company have key fervor for the non control liabilities as they have to ensure that the company has cash more than the whole game plan financial commitments. Investors need to ensure that their hypothesis is shielded from liquidation. . As affirm in the financial verbalizations, company had no whole game plan liabilities in 2014 and 2015. Total Operating pay Pay is an organization's pay from all thing or organization bargains. It bars wage from organization hypotheses, financial leveling premium, capital developments on asset bargains, or unmistakable profit, for case, charges. Net pay measures up to gross pay short especially related offering costs. At any rate, this ought to mirror the wholesale cost of things sold, including load, and any business commissions paid. Operating compensation squares with pay short operating costs, which incorporate all offering, general and regulatory costs. In the event that a condition utilizes net pay, the operating costs will for the most part incorporate general and regulatory costs just, since offering costs were by then tended to in dealing with the net pay figure. Operating pay ought not be stirred up for net profit. Operating pay does not address interest pay or cost and organization charges. In 2014 the company had Total (operating) occupations of proportionate to zero. This case alos continued in 2015. Cost of Goods Sold Cost of Goods Sold are the costs accomplished by the business to be operational. These are the brief costs finished during the normal course of business. These are the brief costs that would be inferable the goods or organizations rendered by the business as it key operation. Cost of Goods Sold are the costs obtained by the business to keep the business operational. These cost are reviewed to perceive how gainfully company is managing its invemtory, how cost sufficiently is the company procuring its goods and how profitable the company is. Company's gross profit got from two factors, first is the company's course of action furthermore its Cost of Goods Sold. In order for the company to be profitable it must abatement its Cost of Goods Sold to the unimportant and change its blueprints to the most bewildering In 2014 the company had Cost of goods sold of 189,613. This would suggest that company is standing up to a few financial hindrances as the company had zero pay yet in the interim it is making such high costs. It is endorsed to gather the game-plans and reduction the cost of goods sold. In 2015 the company had Cost of goods sold of 3,249. This would suggest that company is going up against a few financial weights as the company had zero remuneration yet in the interim it is bringing on such high costs. It is endorsed to store up the blueprints and reduce the cost of goods sold. Total costs The expenses of a specific accounting period incorporate the expense of the item sold in that accounting period however these items were acquired or produced in a before period. The wages and compensations earned by the specialistwhether paid or not and rent, power, phone expenses are to be thought about. whether paid amid the accounting time frame or not. To learn the measure of cost, to be charged to the Profit and Loss Account, four sorts of occasions are should have been considered and the trade installment made out association with these occasions. In 2014 company had total costs of 3,752,028. It should be noted that these costs are very enormous costs to keep the business operational. In order for the company to be profitable it must diminishing its cost to the irrelevant and growth its profit to the most persuading. Company should understand how to ensure that the total costs are minimized. Company had total operating cost of 6,473,961 in 2015. Such number would show that company is getting huge costs to keep the business operational. In order for the company to be profitable it must decreasing its cost to the unimportant and headway its profit to the most persuading. Company should understand how to ensure that the total costs are minimized. Any non-operating gain or Loss Non-operating gain or loss it the inflow or outflow from sources that are not companys primary operations. Non-operating pay would incorporate such things as profit pay, profits (and misfortunes) from theories, expansions (or misfortunes) perceived by integrity of outside exchange, resource make downs and other non-operating pay rates and costs While withdrawing an organization's execution over a late quarter or year, it is important to discrete amongst operating and non-operating profit and misfortune. Case in point, if an organization's focal concern profit per offer is tended to be extraordinarily higher this year than a year back, regardless this is a consequent result of a one-time get on hypothesis securities, this ought to be removed from the company's operating pay, auditing the completed goal to get a the reason measure to achieve such high gain in subsequent periods. In 2014, company achieved an operating gain of 117,766 however in 2015 the operating gain feel as company archived operating gain of12,739 in 2015. This would suggest that companys income from secondary sources is decreasing an company should take steps to improve the situation Earnings per common offer EPS is a financial ratio that is used to blueprint company's performance by rising company's gaining from the total number of shares. It picks the profit inferable from each offer of the company. This can be used by the investor to assess fitting cost of the offer. In 2014 company achieved a negative EPS of -0.04.the trend continue in 2015 as it again had a negative EPS of -0.02. This would propose that company is currently bearing titanic misfortunes. This is discouraging due to the fact that company had not made any profits in the recent years.. The statement of cash flows contains three sub sections.. Cash flows from financing activities, cash flows investing activities and cash flows from operating activities, Cash flows from operating activities Cash flows from operating activities are the cash flows that are utilized or earned during the normal operations of the organization that is its key movement. Organization had Cash flows from operating activities or in other words it utilized $ (157,764) in 2014. This would recommend that the organization is not dealing with its cash flows proficiently as it paid more cash than it recuperated from its plans. It is endorsed to the organization that it overhauls its cash organization systems(Financial examination, 2007) Organization had Cash flows from operating activities or in other words it utilized $ (859,347) in 2015. This would recommend that the organization is not dealing with its cash flows proficiently as it paid more cash than it recuperated from its blueprints. It is endorsed to the organization that it updates its cash organization frameworks It could be presented that organization performance identified with cash flows organization as to operating activities declined. (Hansen and Palmer, 1997) Cash flows from investing works out Cash flows from investing activities are the cash flows that are utilized or earned theory activities of the organization that is its optional change. Organization had Cash flows from investing sharpens or in other words it utilized $ (936,175) in 2014. This would suggest that the organization is not dealing with its cash flows sensibly as it paid more cash than it recuperated from its theories. It is prescribed to the organization that it enhances its cash organization frameworks Organization had Cash flows from investing sharpens or in other words it utilized $ (219,161) in 2015. This would endorse that the organization is not dealing with its cash flows satisfactorily as it paid more cash than it recouped from its endeavors. It is prescribed to the organization that it redesigns its cash organization systems(Morley, 1984) It could be gone on that organization performance identified with cash flows organization concerning investing practices declined. Cash flows from financing Cash flows from financing activities are the cash flows that are utilized or earned from financing activities of the organization that is its right hand movement. Organization had Cash flows from financing sharpens or in other words it got $ 510,000 in 2014. This would recommend that the organization is dealing with its cash flows supportively as it paid short of what it recuperated from its theories. It is prescribed to the organization that it keeps up its cash organization frameworks (Sanzo, 1977) Organization had Cash flows from financing practices or in other words it got $ 5,577,931 in 2015. This would recommend that the organization is dealing with its cash flows proficiently as it paid short of what it recuperated from its endeavors. It is endorsed to the organization that it keeps up its cash organization systems(Rees, 1995) It could be allowed that organization performance identified with cash flows organization as to financing practices declined. (Palmer, 1983) Net cash change during the year Organization had a cash stream of 695,030 toward the begin of the year. However the condition redesigned in 2015 as the organization had net cash conformity of 5,194,453 toward the end of the year.It would be endorsed to the organization that it keeps up its cash organization systems(Ratio examination, 1990) Stockholders' equity section Stockholder's equity is incorporated two huge parts: paid in capital and held earnings. Paid-in capital is the total entire of cash the corporation got from investors for their shares of stock. Paid in capital is a noteworthy part of the time separated into two unmistakable records: normal stock and paid-in capital in plenitude of standard. The unflinching stock record ordinarily reports the standard or conferred reason for eagerness of noteworthy shares while the PIC in excess of standard exhibits the total investors were willing to pay for shares over their passed on cost. Held earnings are the profits that the organization has amassed after some time. Reliably the organization makes a profit and doesn't disperse the cash to the investors, it jams in the held earnings account. You can consider this record like the measure of cash investors left in the organization after the majority of the costs were paid. Conclusion Surrounding it could be said that the company performed poorly as it had no remunerations since the latest couple of years and it achieved enormous costs. In 2014, the company had current resources worth 1,360,000. In 2015, the company had current resources worth 5,481,914. This would propose that company had sufficient current motivations behind energy for resource its orderly operations and manage its short term cash stream needs. In 2014, the company had current liabilities worth 179,928, In 2015, the company had current liabilities worth 6,336,111. This would prescribe that company had boundless commitments that would be ought to have been settled. In 2014 the company had Total (operating) wages of proportional to zero. This representation moreover continued in 2015. In 2014 the company had Cost of goods sold of 189,613In 2015 the company had Cost of goods sold of 3,249. This would recommend that company is going up against a few financial inconveniences as the company had zero pay yet in the interim it is gaining such high costs. It is endorsed to store up the blueprints and decrease the cost of goods sold. The company had non operating pay of 117,766 in 2014 which fell vigorously in 2015 to 12,739 in 2015. This would propose that company is losing its remuneration from its non operating activities which are a negative sign. Company had an EPS of - 0.02 in 2014 which worsened to - 0.04 in 2015. This would suggest that company is currently bearing enormous misfortunes. This is for the most part as an outcome of the way that company had made no misfortunes in the past couple of periods. References 8th International Conference on Corporate Social Responsibility.(2008).Social Responsibility Journal, 4(3). Asx.com.au. (2015).Home - Australian Securities Exchange - ASX. [online] Available at: https://www.asx.com.au/ [Accessed 15 Sep. 2015]. Best, R. (2000).Market-based management. Upper Saddle River, N.J.: Prentice Hall. Bragg, S. (2000).Financial analysis. New York: Wiley. Dewey, J. and Tufts, J. (1908).Ethics. New York: H. Holt and Co. Hartmann, N. and Coit, S. (1932).Ethics. London: G. Allen Unwin Ltd. Helfert, E. (1987).Techniques of financial analysis. Homewood, Ill.: Irwin. Higgins, R. (1983).Analysis for financial management. Homewood, Ill.: Dow Jones-Irwin. Horrigan, J. (1978).Financial ratio analysis. New York: Arno Press. Kilcullen, L. (2011).Guidance provided by the Australian Accounting Standards Board for not for profit entities. Muro, V. (1998).Handbook of financial analysis for corporate managers. New York: AMACOM. Palepu, K., Healy, P. and Bernard, V. (2000).Business analysis valuation. Cincinnati, Ohio: South-Western College Pub. Palmer, P. (n.d.).Improved accountability in Australian not-for-profit entities through enhanced financial reporting. Petty, J. and Titman, S. (2015).Financial Management: Principles and Applications. 6th ed. Pearson Australia. Phillips, R. (2003).Stakeholder theory and organizational ethics. San Francisco: Berrett-Koehler. Phillips, R. (2011).Stakeholder theory. Cheltenham [u.a.]: Elgar. Rees, B. (1995).Financial analysis. London: Prentice Hall. Rodgers, P. (2008).Financial analysis. Oxford: CIMA. Steffy, W., Zearley, T. and Strunk, J. (1974).Financial ratio analysis. Ann Arbor: Industrial Development Division, Institute of Science and Technology, University of Michigan. Svendsen, A. (1999).The stakeholder strategy. San Francisco, CA: Berrett-Koehler Publishers.

Friday, May 1, 2020

Research Methods Wal-Mart - Pepsi - HP - L Oreal

Question: For this assignment, you will build on your assignment from last week and further explore how you might examine your research problem using a qualitative methodology. Respond to the following questions: How might fieldwork and observation be used to answer your research questions? What role would fieldnotes play in this process? How might interviewing be used to answer your research questions? Would you use face-to-face interviews or electronic interviews? Why or why not? Would you interview participants individually or in a group? Why or why not? What are the advantages and disadvantages to using interviews to collect your data? . Discuss ethical issues to consider with these qualitative data collection methods. It is also important to consider how you might code the potential data you collect. Krathwohl (2009) lists 14 steps to consider in coding and analysis. Reflect how each step would apply/be used in the hypothetical research scenario you have been considering. Answer: Research Problem: Many companies have adopted the method of advertising to promote their brand. This action is also used by Wal-Mart, Pepsi, HP, LOreal, etc. A huge investment is seen to be made by them to perform this activity. Among the various tools of advertising, the leading way of reaching the customers with quality goods and services is through advertising. The main question that arises in this research is that inspite of having a dominant position in the market do they really require invest in advertising (Arthur, 2012). The cost related to advertisement and marketing is a separate cost and for this monopoly has nothing to do in this regard. To understand the problem we need to look into the benefits of marketing and advertisement. Marketing of products helps us to communicate and know who the prospective customers are. After knowing, the owner will promote the brand as per that. This is done, so the users of the product get accustomed to the product and does not move to any other product. The LOreal Company has used the method of communication to get hold of customers. The market share of the company has amplified and is considered a renowned cosmetic brand. Advertising has also fetched the company with huge customer holding. The other negative thing that goes unnoticed is the way the cost of the company is escalating with the rise in expenditure on advertising (Barbour, 2008). This would likely reduce the profit of the company. The research focuses on whether continued advertisement a good method of marketing. With more rivals in the market LOreal is facing competition from Avon, Revlon, and Unilever etc. in order to maintain the market share and dominant position it should adopt strategies that will help in retaining its competitive situation (Bazeley Jackson, 2013). The strategy that can be adopted is the advertising and marketing techniques for maintaining the present success and sustainability. Purpose: The main purpose of this research is to see the following: Whether Advertising holds important for the company. Importance of the continued spending in advertising and marketing activities. Analyzing the affects of the consequences of limited activity related to advertisement and marketing. Research Question: What is the amount of money that is needed by the company LOreal to invest in advertising and marketing? What are the actions that the company LOreal needs to take up for implementing the advertising and marketing techniques? Why is it seen that the company LOreal is still appending money on advertising and marketing? Usage of Field Work and Observation: In this research, we use the qualitative method of research with the focus on descriptive research. A field research is conducted to analyze which group of customers are the potential ones. The tool that was used for the purpose of conducting the survey was the use of Questionnaire (Carlsen Dutton, 2011). The questionnaire has some important question that pertained mainly towards our research questions. The focus was on the age group of 24-30 this is because this group is more likely to use cosmetic products. The manager of the company is to be also interviewed in this regard (Krathwohl, 2009). When the customers are being questioned on their preferences of a product, we get to know their choices. This will help the company to decide to on which product they will focus on advertising and marketing (Savin-Baden Major, 2012). The company will also ensure better technology and research and development be made on the product. The questionnaire provides a true picture of the market scen ario. The other analysis that is to be made is whether there is any variation in the operation of the company in different geographical areas. Advantages and Disadvantages of the Observations: The advantages of using this observation are: The collection of data is done related to the issue of the research, and so the data is collected from the customers who are the users of LOreal product or is likely to use one in future. The researcher has some control on the research. The size of the sample observation and the project size are decided by the researcher. This gives flexibility and the result achieved is also fair enough. There is no use of secondary research where money is to be spent. Moreover, primary data collection has a greater degree of originality (Cox Donnelly, 2011). This makes the outcome better one. The information collected is maintained in the company databases so that it can be reviewed further in the future. Disadvantages: The observation that has been collected might not hold a good picture. The customers might also make fake comments then research does not provide a clear picture. There might be the candidate in the sample who does not fall in the age group we have considered so there might be biased results. There is no assurance that the person being interviewed will be further inclined to buy LOreal products future. Purpose of Interview: The customers in the research are to be directly interviewed by the interviewer. When the researcher interviews the candidates directly, then he gets responses of the unadulterated form (Denzin Lincoln ,2005). The interview also was conducted on the managers of the company to know their methods marketing strategies and whether they are considering their profit levels as well. The other way of interviewing is through sending questionnaires through emails (Denzin Lincoln, 2000). When emails are sent to the customers, we may or may not get their feed backs. There are also chances that the papers are filled in by someone else. The research will be conducted by using the face to face method (Silverman, 2005). This will let us know that the data being collected from the people are genuine and also let us know that they are companys future customers. There are basically two sects that are to be interviewed i.e. the managers to know the importance of investment in advertisement and marketi ng and the customers to know their product preferences. The customers are to be interviewed by noting their responses in the questionnaire and the managers were interrogated through face to face interview (Roth, 2005). When the customers are interviewed individually the opinions are likely to differ and these give us a true picture. Benefits and Disadvantages of Interview to Collect Data: The advantages that are associated with interview mode for data collection are: When there is any mistake done or there is any misunderstanding arising on the part of the interviewer than the problems can be resolved when there is a face to face interview (Feinstein, 2002). When the interviewer takes interview then he develops a cordial relationship as well as cooperation with the interviewee (Hahn, 2008) . This helps the interviewee to provide their information more accurately when they gain assurance from the side of the interviewer. The candidates are chosen depending on the suitability for the interview process (Hatch, 2002). This will help the interviewer to get detailed information on the research. The data collected by the interviewer is of the fresh form and can be changed as per the requirement of the interviewer. Interview is the least expensive form of communication mode. The method of problem interview is used to solve the issues that are faced during the interview. Interview can be organized any time according to the convenience of interviewer and the interviewee. Disadvantages of carrying out interview are: There might arise in the process that suitable candidates are not available and so the research results also do not show a true picture. There is no evidence to the data that is collected so this might lead to confusion in the future. The interviewees lack of attention during the time of interview might create a fallacy in the research result. There are several cases where the interviewed person may not be associated with the research. The data collected will therefore mislead the interviewer in arriving to a particular conclusion. Ethical Issues to Be Considered In the Qualitative Mode of Data Collection: While conducting research there are some ethics that is to be followed so that the research can be completed without hazard. The ethics that are to be followed are: Harmless approach: This is the cornerstone of any ethical conduct. There might be a fear in the participants that they might be harmed while they are into the research process (Rice, 2007). The researcher must assure the participants that they will be safe in the research process. Confidentiality: The researcher must assure the interviewee that their information will not be leaked to any other source. Friendship: A cordial relationship with the participants will help in gaining confidence of the participants. Coding and Analysis: There are two types of coding that is associated with the qualitative research process. These are the open coding and axial coding (Tesch, 2013). With open coding is the preliminary level of coding. This will help in analyzing different concepts and categories in the data. This helps in the basic unit of analysis in the research (Hollway Jefferson, 2000). This will help in the categorization of the problem into two levels i.e. first and the second level. The researcher uses highlights to distinguish between concepts and the categories. Open code analysis will be used in the research. References: Arthur, J. (2012).Research methods and methodologies in education. London: Sage publications. Barbour, R. (2008).Introducing qualitative research. Los Angeles: London. Bazeley, P., Jackson, K. (2013).Qualitative Data Analysis with NVivo. London: SAGE Publications Ltd. Carlsen, A., Dutton, J. (2011).Research alive. Liber: Copenhagen Business School Press. Cox, D., Donnelly, C. (2011).Principles of applied statistics. Cambridge, UK: Cambridge University Press. Denzin, N., Lincoln, Y. (2000).Handbook of qualitative research. Thousand Oaks, Calif.: Sage Publications. Denzin, N., Lincoln, Y. (2005).The SAGE handbook of qualitative research. Thousand Oaks: Sage Publications. Feinstein, A. (2002).Principles of medical statistics. Boca Raton, FL: Chapman Hall/CRC. Hahn, C. (2008).Doing qualitative research using your computer. Los Angeles [Calif.]: SAGE. Hatch, J. (2002).Doing qualitative research in education settings. Albany: State University of New York Press. Hollway, W., Jefferson, T. (2000).Doing qualitative research differently. London: SAGE. Krathwohl, D. (2009).Methods of educational and social science research. Long Grove, IL: Waveland Press. Merriam, S., Merriam, S. (2009).Qualitative research. San Francisco: Jossey-Bass. Ng, W., Coakes, E. (2013).Business research. London: Kogan Page. Rice, J. (2007).Mathematical statistics and data analysis. Belmont, CA: Thomson/Brooks/Cole. Roth, W. (2005).Doing qualitative research. Rotterdam: Sense Publishers. Savin-Baden, M., Major, C. (2012).Qualitative research. Milton Park, Abingdon, Oxon: Routledge. Silverman, D. (2005).Doing qualitative research. London: Sage Publications. Tesch, R. (2013).Qualitative research. Hoboken: Taylor and Francis.